Develop and Execute Commercial Sales and Marketing Plan
Early access/Seeding programs
Interview 25-50 prospective customers
Test product capabilities vs. market need vs. pricing
Quantitate ranking analysis for must have vs. nice to have
Evaluate product in relation to other product needs in the customer lab.
Assess if product should be developed and is investable
Develop forecast based on sales ramp rate defined by customer definition of product need.
Early access/Seeding programs
Develop and Execute Commercial Sales and Marketing Plan
Early access/Seeding programs
Set up collaborations with key opinion leaders (KOL)
Work with collaborator to develop publication material AND key marketing content required for go-to-market
Set up market programs for launch using content generated by KOL.
Develop and Execute Commercial Sales and Marketing Plan
Develop and Execute Commercial Sales and Marketing Plan
Develop and Execute Commercial Sales and Marketing Plan
Design Go -To -Market plan
Evaluate channel strategy based on price
Develop market launch strategy and KPIs for success
Develop and assess product positioning.
Develop pipeline before launching channels.
Launch lead generation campaigns domestically
Launch lead generation campaigns domestically
Develop and Execute Commercial Sales and Marketing Plan
Telemarketing
E-marketing
Print
Linkedin
Webinars
Global channel development and planning
Launch lead generation campaigns domestically
Global channel development and planning
Establish distribution early to allow for budget cycles and distributor ramp rates.
Identify complementary distribution channels
Copyright 2025. JBC Associates Inc. Allrights reserved Lafayette CA. 94549 Mark@lifescicon.org (408) 857-9004
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