5 Pillars of success for product launch

Interview 25-50 prospective customers
Test product capabilities vs. market need vs. pricing
Quantitate ranking analysis for must have vs. nice to have
Evaluate product in relation to other product needs in the customer lab.
Assess if product should be developed and is investable
Develop forecast based on sales ramp rate defined by customer definition of product need.

Set up collaborations with key opinion leaders (KOL)
Work with collaborator to develop publication material AND key marketing content required for go-to-market
Set up market programs for launch using content generated by KOL.

Establish distribution early to allow for budget cycles and distributor ramp rates.
Identify complementary distribution channels