JBC Associates
(408) 857-9004
JBC Associates
(408) 857-9004
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  • Services
  • 5 Pillars
  • Lead Generation
  • Trade show
  • Contact
  • JBC publications
  • About Us
  • Clients
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  • More
    • Home
    • Services
    • 5 Pillars
    • Lead Generation
    • Trade show
    • Contact
    • JBC publications
    • About Us
    • Clients
    • Privacy policy
    • Terms of Service
  • Home
  • Services
  • 5 Pillars
  • Lead Generation
  • Trade show
  • Contact
  • JBC publications
  • About Us
  • Clients
  • Privacy policy
  • Terms of Service

5 Pillars of success for product launch

Market Validation

Develop and Execute Commercial Sales and Marketing Plan

Early access/Seeding programs

  • Interview 25-50 prospective customers
  • Test product capabilities vs. market need vs. pricing
  • Quantitate ranking analysis for must have vs. nice to have
  • Evaluate product in relation to other product needs in the customer lab. 
  • Assess if product should be developed and is investable
  • Develop forecast based on sales ramp rate defined by customer definition of product need.

Early access/Seeding programs

Develop and Execute Commercial Sales and Marketing Plan

Early access/Seeding programs

  • Set up collaborations with key opinion leaders (KOL) 
  • Work with collaborator to develop publication material  AND key marketing content required for go-to-market 
  • Set up market programs for launch using content generated by KOL. 

Develop and Execute Commercial Sales and Marketing Plan

Develop and Execute Commercial Sales and Marketing Plan

Develop and Execute Commercial Sales and Marketing Plan

  • Design Go -To -Market plan 
  • Evaluate channel strategy based on price 
  • Develop market launch strategy and KPIs for success
  • Develop and assess product positioning.
  • Develop pipeline before launching channels.

Launch lead generation campaigns domestically

Launch lead generation campaigns domestically

Develop and Execute Commercial Sales and Marketing Plan

  • Telemarketing 
  • E-marketing 
  • Print 
  • Linkedin
  • Webinars 

Global channel development and planning

Launch lead generation campaigns domestically

Global channel development and planning

  • Establish distribution early to allow for budget cycles and distributor ramp rates.
  • Identify complementary distribution channels 

Copyright 2025. JBC Associates Inc.  All rights reserved      Lafayette CA. 94549     Mark@lifescicon.org  (408) 857-9004

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