Signed in as:
5 Pillars of success for product launch
Interview 25-50 prospective customers
Test product capabilities vs. market need vs. pricing
Quantitate ranking analysis for must have vs. nice to have
Evaluate product in relation to other product needs in the customer lab.
Assess if product should be developed and is investable
Develop forecast based on sales ramp rate defined by customer definition of product need.
Early access/Seeding programs
Set up collaborations with key opinion leaders (KOL)
Work with collaborator to develop publication material AND key marketing content required for go-to-market
Set up market programs for launch using content generated by KOL.
Develop and Execute Commercial Sales and Marketing Plan
Design Go -To -Market plan
Evaluate channel strategy based on price
Develop market launch strategy and KPIS for success
Develop pipeline before launching channels.
Launch lead generation campaigns domestically
Global channel development and planning
Establish distribution early to allow for budget cycles and distributor ramp rates.
Identify complementary distribution channels
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