Our Services

Success is based on effective execution of the 5 key elements for launch of tools into the life science and pharmaceutical market. We work with your organization from early stages of product definition through channel development and expansion to help deliver successful and profitable organizations early in the commercialization process. JBC Associates provide innovative and cost effective hands on tactical and strategic services with measurable results.

Early stage product-market fit is the most critical marketing activity you can perform before making a decision.  The goal is to assess if the product as it is defined solves a significant problem and if enough customers  will pay for it.   Our proven and unique  approach based on Steve Blank's proven methods and modified for the industry  provides you a quantitative and statistical analysis resulting in  undisputable reports used for operations and fund raising.    If you wish to undergo your own voice of customer work, JBC also provides  support be enabling access  to our network of experts in your field .

We have developed a network of academic  key opinion leaders and Biopharma technology development scientists. Our process to set up and monitor Alpha and Beta site placement and results in data which can be used for scientific publications and marketing. We deliver results based on your initiatives .

The evangelical selling process begins about 6-24 months before product shipment. Our team has years of experience  bringing to market products with limited tools and resources. Once the product is ready to ship, our team has developed a healthy pipeline of sales ready to close. Upon product shipment, we generate e-marketing and direct calling inside sales campaigns to continue driving sales  until you are ready to hire a direct team or transition to distributors or manufacturer representatives. To see a case study , click here

Often, companies both domestic and abroad cannot afford adequate direct sales coverage needed to meet desired forecasts  within North America.  JBC has various solutions to drive first year sales or identify manufacturer reps or distributors. Please read our white paper  discussing how to assess selection of a distributor in Europe. Internationally, JBC is partnered with I&L Biosystems to help bring your early market tools into Europe.